What is it good for?
- Helps switch from focussing on the problem to generating ideas
- Starting to think about solutions to your users' needs
- Involving your team
When to use it
At the end of the Discover phase: once you've written some solid user needs statements, based on user and desk research and you've chosen the main need or set of needs to focus on for the remainder of the project.
How to use it
Start with the themes and insights you've identified to create questions. Reframe your user needs statements into questions—this approach helps engage your brain from a place of curiosity.
How to create the questions
- Take your insight statements and user needs statements and rephrase them as questions, starting with "How might we..."
- Create multiple questions per insight—this will be valuable during the Definition Phase
- Review your questions carefully. Check if they spark creative thinking. Adjust their scope as needed: broaden overly narrow questions and make general ones more specific.
'How might we…?' examples:
- How might we help our users feel less isolated?
- How might we enable our users to communicate with others?
- How might we reach our users on the tools they're already using?
When you're done update your Knowledge Board and review your user needs statements.