What is it good for?
- Helps switch from focussing on the problem to generating ideas
- Starting to think about solutions to your users' needs
- Involving your team
When to use it
How to use it
Use the themes and insights you've identified to help you write questions. Write each one as a reframe of your user needs statements. Reframing a problem as a question will help your brain engage from a place of curiosity. How to create the questions
- Look at your insight statements and user needs statements and try rephrasing them as questions by adding 'How might we...' at the beginning of each one.
- You can write more than one question per insight. This will help you in the Definition Phase
- Once you’re done take a step back and assess them. Are they usable? Do they stimulate solution thinking or close it down? Broaden questions that seem too narrow. Make those that seem too general more specific.
‘How might we…?’ examples:
- How might we help our users feel less isolated?
- How might we enable our users to use tech to communicate with others?
- How might we reach our users on the tools they're already using?